The AI Assistant for Amateur Baseball
Restoring trust, fairness, and development to the game with a powerful, on-device AI umpire assistant.
The Opportunity: Amateur Baseball is in Crisis
The foundation of the game is being undermined by a perfect storm of systemic issues, creating a significant market opportunity for a technology-driven solution.
Critical Umpire Shortage
Games are frequently played without qualified officials, leading to inconsistent calls and a diminished experience for players and fans.
Inconsistent Strike Zones
Variable officiating frustrates players and hinders development. Coaches struggle to teach strike zone discipline without objective feedback.
Rising On-Field Hostility
Umpires, often volunteers or young adults, face increasing verbal abuse from coaches and parents, leading to high turnover.
The Solution: The Agentic AI Umpire Assistant
HeyBLU is a smartphone-based AI platform providing the tools to run a smoother, fairer, and more enjoyable game for every stakeholder.
A Comprehensive Toolkit for the Modern Game
- Ball-Strike Assist: Real-time ball/strike calls delivered discreetly to an earbud, acting as a "co-pilot" to improve accuracy and confidence.
- AI-Powered Rulebook: Instant, voice-activated access to league-specific rules (Little League, USSSA, etc.) to resolve disputes quickly.
- Automated Incident Reporting: A simple, guided process to log on-field incidents with audio evidence for league officials.
- Player Development Tools: Heatmaps, pitch tracking, and performance metrics for data-driven coaching feedback.
The BLU Platform
From Pitch to Insight in Milliseconds
Absolute Consistency
Every call is made with the same precision, eliminating human variability and restoring fairness to the game.
Unmatched Speed
Instant, objective decisions keep the game moving at an optimal pace and dramatically reduce on-field disputes.
Accelerated Development
Players and coaches get the objective, consistent data needed to understand the strike zone and improve performance.
Turning BLU's data into actionable insights
Unlocking pro-level analytics for the amateur field. We turn raw pitch data into visual reports and comparative insights for accelerated player development.
The Market: Massive and Underserved
With millions of players in organized leagues, even a small market penetration represents a significant revenue opportunity.
Total Addressable Market (TAM)
~5.0M*
Youth baseball players in the U.S.
*Excludes fast pitch softball, adult baseball, and international baseball
Serviceable Addressable Market (SAM)
~4.5M
Players in organized leagues
Our Target for $25M ARR
~2.8%
Penetration of the SAM
BLU IP & Trademarks
(as of Sept 2025)
Patent Applications
Broad platform application filed (2024 priority).
Strategy: divide into multiple filings (continuations/divisionals) to build a portfolio.
Coverage targets innovations across:
- • computer-vision pitch detection & trajectory modeling
- • AR strike-zone calibration
- • multi-camera sync & geometric reconstruction
- • low-latency on-device inference and game-flow UX
Trademarks — brand ownership
BLU™ and HEY BLU™ — allowed; proceeding to U.S. Federal Registration.
Protects brand across:
- • app
- • rulebook assistant
- • training tools
Trade secrets — operational moat
- • Data collection and labeling specifications.
- • Calibration & correction heuristics; model tuning/QA.
- • Hard-negative mining and a proprietary youth-baseball dataset.
Why this matters
Enforceable IP family + proprietary data compounds with use.
Reduces copycats, supports licensing, and increases enterprise confidence.
Status: Patent app filed (2024 priority). TM marks allowed—registration pending. Trade-secret program ongoing.
Market Validation & Early Traction
Strong investor confidence and industry backing
Early Traction
Nearly $400K in Seed funding committed
Patent-pending Umpire Assist technology filed
Trademarked BLU (Big League Umpire)
Investment from MLB SF Giants executives
Backed by former pro baseball players
Independent Validation Planned
We are planning comprehensive validation studies to benchmark our technology against industry standards including human umpire consensus panels and professional pitch tracking systems.
Studies will be conducted in partnership with industry experts and baseball professionals
Competitive Landscape
The market is divided, leaving the largest segment completely open.
High Cost / Pro Hardware
(Training & Analytics Focus)
TrackMan, Rapsodo, Yakkertech Recon
High Cost / Pro Hardware
(In-Game Officiating)
Hawk-Eye (MLB ABS), Statcast
Low Cost / No Hardware
(Training & Analytics Focus)
SwingVision, HomeCourt, FullTrak AI
Low Cost / No Hardware
(In-Game Officiating)
The officiating tech market is exclusively focused on six-figure stadium systems for pro leagues. BLU is the only solution that brings affordable, hardware-free, in-game officiating to the massive and underserved youth market.
Our Strategy: From Umpire's Ally to Baseball's OS
A capital-efficient, three-phase plan to capture the market.
The Wedge: Empower Umpires
Target: Umpire Associations & Tournament Directors
We solve their most acute pains (safety, authority) with our AI Rulebook & Incident Reporting to gain critical on-field presence and testimonials.
The Hook: Engage Coaches
Target: Travel Teams & High School Programs
We drive monetization with a proven freemium model. Coaches get free, real-time pitch mapping to gain a competitive edge, with compelling upsells for advanced analytics.
The Moat: Scale to Leagues
Target: Youth Leagues & Parents
We build a long-term moat with league-wide dashboards, safety features, and shareable milestones that make BLU the trusted operating system for the community.
Our Beachhead: This strategy is predicated on first capturing just 6% of the Little League market in three key states (CA, TX, FL).
2 Year Roadmap: Becoming Baseball's Operating System
Phase 1: 2026 — Launch & Validation
Prove willingness to pay, establish market fit, and achieve breakeven through a direct, hands-on GTM strategy.
Key Deliverables:
- Launch BLU StrikeTech v1
- Introduce Game Intelligence & Bullpen Mode
- Execute direct GTM via demos & referrals
Success Metrics:
- >2,500 paid teams by Q2
- >70% annual renewal rate
- Achieve profitability by EOQ4
Phase 2: 2027 — Scale & Ecosystem
Scale to league-wide contracts and build a defensible moat through platform integrations and partner-led growth.
Key Deliverables:
- Launch League Dashboards & API
- Establish "BLU Verified" programs
- Transition to partner-driven distribution
Success Metrics:
- >10,000 teams & >$5M ARR
- Net Revenue Retention (NRR) > 110%
- Multiple league-wide contracts secured
Financial Trajectory → Scale Profitability
Projected path to $1.5M+ annualized net income
Our thesis: Capital efficiency through 1.3% market capture in CA, TX, FL. ($179 ARPU • 80%+ gross margin)
The Team: Domain Expertise
Rob Regan
Co-Founder, CEO & President
• 20+ years as a self-driven real estate entrepreneur
• 10 years in tech/media ad sales
• Brings hands-on marketing, sales, and UX insight
• Drives product and day-to-day execution
Little League coach and active adult baseball player
📧 robr@bigleagueballpark.com
📞 415-652-3780
Jonathan (JP) Parkhurst
Chief Revenue Officer
• Founder-operator 20 year Global Sales and Staffing leader
• Companies like WeWork, 24 Hour Fitness, Blend, GoPro
• Turning purpose into traction
• Proven execution building mission-driven strategies to scale
Chris Bestwick
UI/UX Engineer
• MLB At Bat head of product design and management
• Managed revenue transition from up front fee to subscription model
• Authored use cases, wireframes, visual designs, and UI animations
• Defined product roadmaps and strategies
Brian Marcus
Strategic Advisor, IP & Innovation
• Lead patent attorney behind the NFL's televised 1st-down marker
• Filed all BLU patents & trademarks
• Advises on IP strategy and long-term product defensibility
Little League Coach & active adult player
The Ask: Seeking $4.5M Series A to Scale
We are seeking a $4.5M Series A investment to be raised in tranches tied to key milestones. This capital will accelerate our product development, expand our market reach, and allow us to build a world-class team.
Thank You
Questions & Next Steps
Contact Us
Rob Regan, CEO, Co-Founder
robr@bigleagueballpark.com
415-652-3780
Jonathan Parkhurst, CRO
jp@bigleagueballpark.com
415-342-5853
Next Steps
• Due diligence materials
• Product demonstration
• Investment terms discussion
Ready to transform youth baseball together?
Financial Assumptions & Projections
Quarterly Financial Snapshots
| Quarter | Paid Users | Monthly Revenue | Net Income |
|---|---|---|---|
| EOQ2 '26 | 2,500 | ~$37k | –$53k |
| EOQ4 '26 | 7,600 | ~$113k | ~$0 |
| EOQ2 '27 | 13,000 | ~$194k | +$25k |
| EOQ4 '27 | 19,700 | ~$294k | +$125k |
Core Modeling Assumptions
- • Effective ARPU: Modeled at ~$179/yr, accounting for a 10% discount rate from the $199 list price.
- • Opex: Primarily driven by headcount scaling from 6 to 9, plus go-to-market expenses.
- • Conservative Projections: Our model excludes all upside from softball, other states, league-wide fees, and future data/API revenue streams.
